I just finished the book mentioned above. The premise of this book: "The secret to winning and keeping customers is to reward them." Ok, as a Pastor I don't look at the people in my church as "customers." But, there is much to be applied here. Our staff team and volunteers work hard to reward those who may be first timers or long term attenders at Ridgeview Church. It comes with inspiring worship services, relationship building, opportunities for spiritual growth and service, and events each month to be outward focused in our community. In fact, tonight I received a call from a man in our church who had just come home from one of our Growth Groups led by Rob & Sandra Smith. He was rewarded by going tonight and wanted to call and let me know how much he and his wife enjoyed it. He's one satisfied Christ follower tonight. My goal is for everyone in our church and community to experience the rewards of knowing Christ and serving Him. I believe it don't get no better than that!